Good things are worth the wait, and when they finally see the light of day, it's a lot of fun! We're happy to share that yet another dream of ours has come to life – the Balcia online merchandise store is open for business!
Our merch store was a longed-for project that was awaiting the “Umph!” necessary to make it happen. While having an employer hand out branded t-shirts, hoodies, mugs and any other item is nice, it's also exactly what you'd expect. At Balcia we do things differently – we keep our team engaged!
Now imagine each time you went to a carnival, you were given a stuffed animal just because you arrived. While nice, you'd soon be tired of it. But because you get to play and win to receive the prize, the reward seems far greater. And that's exactly what we've brought to our project.
Our employees can purchase the Balcia merch using virtual coins. To earn Balcia coins our employees need to bring their A game – that's right, their activity game. By taking part in company activities and representing our company outside of the office will they gain points which can be exchanged for the desired items in the store.
Jonas Žala: “Launching the merch shop was a challenging journey, but at Balcia innovation is in our DNA!”
From the concept, to the products and the merch store itself, Balcia graphic designer and one of the key members of the project team Signe Markus-Narvila shares that working on the Balcia merch shop was a detailed and hands-on process.
“We started with brainstorming sessions to nail down concepts that truly represent our brand. From there, we moved to sketching and prototyping, constantly refining our ideas. With regular feedback and adjustments to get everything just right, collaboration was key. It was a lot of work, but seeing the final result makes it all worth it,” says Signe.
While our Head of Marketing in Lithuania Jonas Žala highlights that every step was taken with our customers in mind: “We're excited to offer products that not only represent our brand but also resonate with our community's spirit and creativity!”
We're elated that our team can now represent Balcia in a fashion they see fit (pun intended). And even more so that they'll have fun doing it and perhaps even compete on who can collect the higher priced items. ?
Do you care about what's next? We're definitely not stopping here! We're continuing to evolve by adding exciting new merch items to our collection. We're thrilled that our employees will have the chance to enjoy the coolest merch, but we're even more excited to announce that next year, it will also be available to our external audience. Stay tuned!
If you have a curious mind that cannot wait to put thought to action, try work in insurance! Make sure to stop by our vacancy page – we look forward to meeting you!
