At Balcia, we're constantly innovating, and now we're embarking on something truly special. We plan to create a unique insurance service inspired by the insights and recommendations of Generation Z. Our goal is to survey at least 10,000 Gen Z individuals to identify the insurance products currently missing from the market.
Understanding modern needs
We will gather and compile opinions throughout the year in various formats to pinpoint the insurance products and services that best align with contemporary lifestyles and are currently unavailable. Our first initiative will launch at the "Lampa" conversation festival in Cēsis on July 5th and 6th and continue at other popular events. We will also organize targeted discussions and surveys.
Join the conversation at Balcia courage zone
In our specially created Balcia Courage Zone, festival-goers, especially those from Generation Z, are invited to share their stories of overcoming fears and challenges with courage. We also want to hear your thoughts on the insurance products and services you believe need to be added to the market. If you can't attend in person, you can still participate online through our Courage Survey: Drosmigo Aptauja (typeform.com).
Listening to inspire change
"Stories that captivate and inspire rarely come from simple situations. They emerge from challenges and the courageous overcoming of significant obstacles. That's why we've chosen to listen more than speak at this year's conversation festival to truly understand people's risks, challenges, and concerns. We hope that by hearing the courage stories from 'Lampa' attendees, we will be inspired to create a completely new lifestyle insurance service and address potential gaps in the industry," says Reinis Bērzkalns, Vice President of Balcia in Latvia.
Innovating for the future
Balcia already offers innovative insurance services tailored to new needs. For instance, our City Combo insurance is designed for those who commute using bicycles, scooters, rollerblades, and similar means. At the same time, our Extreme insurance is perfect for those engaged in extreme sports. The new insurance service, which could be available as early as next year, will be entirely inspired by the feedback and experiences of our current and future clients.
Join us at the Balcia Courage Zone! We look forward to your stories and insights as we work together to shape the future of insurance.
