Patricija
Freivalde

Patrīcija is the spirit behind Balcia’s social media - the one turning scroll-stopping content into real conversation. As the strategic lead, she ensures that every reel, post, and story doesn’t just resonate with Gen Alpha, Gen Z, and Millennials - it speaks their language. With a mix of fearless creativity and sharp intuition, she brings our adventurous brand to life, creating a digital space that’s fun, fresh, and unmistakably Balcia.

Driven by curiosity and a love connection, Patrīcija draws inspiration from design, nature, hospitality, family, and a love for storytelling that makes people feel something. Her mission? To make Balcia the community you want to be part of - with all the vibe, and none of the fluff.

Fun fact!
She’s a proud 5AM riser and the kind of person who laughs when she trips (yes, even during the trip).

If Patrīcija were a Balcia product, she’d be…
Home Insurance – for the warmth, the feeling of belonging, and the sense that you’re always welcome as you are.