Patricija
Freivalde

Patrīcija is the spirit behind Balcia’s social media. She’s the one turning scroll-stopping

content into real conversation. As the strategic lead, Patrīcija ensures that every reel,

post, and story is not only understood by all, but actually resonates with Gen Alpha, Gen Z, and Millennials personally. With a mix of fearless creativity and sharp intuition, she brings our adventurous brand to life, creating a digital space that’s fun, fresh, and unmistakably Balcia.

Patrīcija draws inspiration from design, nature, hospitality, family, and a love for storytelling that makes people feel something. With all the vibe, and none of the fluff, her mission is to make Balcia the community you want to be part of!

Fun fact!

She’s a proud 5AM riser and the kind of person who laughs when she trips (yes, even as it’s happening).

If Patrīcija were a Balcia product, she’d be…

Home Insurance. She’s all about warmth, the feeling of belonging, and the sense that you’re always accepted just as you are.