Get ready to: 

• create Balcia Estonia’s content strategy and build a content calendar from it;
• plan Facebook and Instagram posts, stories and reels, and put together a TikTok content plan;
• continuously generate new content ideas and plan shoots;
• film for TikTok and reels, cover events and shoot interviews;
• edit videos, add subtitles and motion graphics, and adapt videos to the formats of different channels;
• design social media visuals, campaign and display banners, infographics and print materials;
• photograph products, events and portraits;
• publish posts, manage channels and reply to comments and messages, so our community stays lively and looked after;
• make suggestions for improving content;
• when needed, plan and lead professional video production together with partners;
• work closely with our Group Content Lead and Group Art Lead to keep Balcia’s content and visual identity consistent across markets.

About you:

• you know what makes people stop scrolling for a moment;
• you can tell stories in images, video and words;
• you take an idea all the way through on your own: from the thought and the shoot to editing and publishing;
• you follow trends, but you can tell what suits Balcia’s voice and what doesn’t;
• you stay friendly and calm even when things get heated in the comments section.

Sounds familiar? Great! Shoot us a message and let’s see where this connection takes us!

To fit in here you’ll need:

• at least 2 years of experience in social media content creation or channel management;
• a portfolio showing your videos, photos and designs;
• a good understanding of how Facebook, Instagram and TikTok work, and of their analytics;
• video editing skills (e.g. Premiere Pro, DaVinci Resolve, CapCut);
• design skills (e.g. Figma, Photoshop, Illustrator) and knowledge of preparing print files;
• photography skills and an eye for composition and lighting;
• advanced Estonian, spoken and written, and good English;
• the ability to manage several projects at once and meet deadlines;
• tech-savviness and an AI mindset: curiosity about AI tools in content creation; previous experience using them is a plus.

Why you’ll love it here

At Balcia, we're building a different kind of insurance company, one that moves fast, challenges the status quo, and puts people at the centre of everything we do. You'll work in a modern office in Tallinn in Ülemiste City area with hybrid work opportunities and occasional access to Balcia offices across Riga, Warsaw, and Vilnius. We believe flexibility helps people do their best work.

Our flat organizational structure means less bureaucracy and more ownership. You'll have the freedom to make decisions, contribute ideas, and create real impact. We trust people to take initiative and own the outcome.

We're also not big fans of "that's how it's always been done." We continuously challenge ourselves to improve, experiment, and find smarter ways of working. We call this Outsmart Yesterday.

At the same time, we believe high performance and humanity go hand in hand. We communicate openly, support one another, celebrate successes, and learn from mistakes together. That's how we stay human and keep it crystal clear.

To help you succeed, we'll provide structured onboarding, the tools you need, and opportunities to keep learning and growing throughout your journey with us.

If you're looking for a place where you can make an impact, grow quickly, and help shape the future of insurance, we'd love to meet you.